BUILT FROM
PASSION.
DRIVEN BY
PURPOSE.
Every great brand begins with a story. Ours didn't begin in a boardroom or with investors. It began on a motorcycle.
I'm Vikas Raj, founder of Prireru Global and a lifelong motorcycle enthusiast. One of the defining moments of my life was completing a Kashmir to Kanyakumari (K2K) ride on my Royal Enfield Bullet 350.
During that journey, I struggled to find bike care products that were both high quality and reasonably priced. Premium products were too expensive, while affordable ones often didn't perform well.
That experience inspired me to start Prireru Global.
We built this company from the ground up, growing one customer, one order, and one lesson at a time. Today, our goal is simple: to make reliable, high-quality vehicle care products accessible to every rider.
"A brand built by a rider, for riders."
K2K Ride
Vikas Raj completes Kashmir to Kanyakumari on a Royal Enfield Bullet 350 the journey that planted the seed.
Prireru Global Founded
Official launch on 30 August 2025. Started as a side project with no funding, no investors just determination.
Drakvik Goes Live
First brand launched on Amazon India, Flipkart, and Meesho. Products hand-sourced, listings hand crafted.
Viamorq in Development
Building the next brand. Expanding the portfolio. Establishing Prireru Global as a house of trusted consumer brands.